Ben Kronebergers Blog

Florida Adventures will feature a Instagram Account and Facebook Page @FloridaAdventures. We will also include a YouTube channel where we will regularly upload content to engage our audience. This will increase our brands perceived reputation and follows the format of many of my researched magazines. These magazines include Outdoor Sportsman, Salt Water Mag, and Scuba Diving Sport Diver. These magazines spread there brand there as many possible medias; Digital, TV, Radio, and Paper. When First Launch our magazine, we will be distributing engagement through our content to engage the viewer and collect their contact lead through a sales funnel. We will be cold targeting interests through Facebook Ads. We will be focusing on 20 single-interest adsets, each at $5 a day ad spend. Each of these adsets will be targeting different saltwater fishing interests, brands, competitors magazines, Florida Keys, Spear Fishing, Etc. We will also be following our demographic insight from previous resea

Scuba Diving Sport Diver consists of many print magazine categories such as New Diver, Liveaboards, World's Best Diving & Resorts Distribution, Annual Gear Guide, and Scuba Diving. Collectively, Scuba Diving Magazine reaches 268,000 Monthly Unique Views, has a 580K Social Media Audience. Scuba Diving Mag also has 60K emails on their email subscription list. The customers are high value, Netting around 150k annually. Most readers are experienced divers, completing around 690 dives throughout their career. The audience is much more evenly split between genders compared to others. 63% Male 37% Women. 43% Of the audience is looking to acquire certification for diving. This presents a high value market that has engaged shoppers, boat interest, scuba interest, etc. 

Owned by father company, BonnierCorp, Salt Water Magazine was founded in 1939 and offers how-to information and advice to those that travel throughout North Americans surrounding waters. Through Social Media Pages, Website, and Digital Print, Salt Water gets 1.62M adv. monthly page views. Salt Water collects around 261K monthly unique visitors showing a very strong growth rate. Their social media audience consists of 215K follows. Salt Water also has 47K custom email subscribers on their email list and 60K eNews Subscribers. Salt Water Sportsma's audience consists of various skill-levels, brand affinities and purchase intent. Salt Water Sportsman focuses on promoting high-value engagement and purchases within engagement.  78% Of the Audience are boat owners, providing a strong audience for marine and boat related accessories. Adv. Household income is 181.5K/ Yr. 96% are Male with 4% Female. Adv age is 54yrs old. 64% Fish Offshore, 81% Fish inshore, 66% Fish nearshore. On ave

Sponsoring Events- "Florida Sportsman Expo" features anglers, boaters and hunters with seminars, demonstrations and exhibits offering fantastic show specials. Florida Sportsman addresses inshore, offshore, surf, pier, and bridge fishing with fly fishing and hunting as secondary interests. Florida sportsman hosts this event in order to have full control over the monetization however, many separate companies with fishing related products sponsor the event. This holds a large audience of engaged shoppers, and fishing interests. Digital- 49% of audience is (25-44/yrs old). 84% are engaged shoppers online, 59% come to website by search. This identifies new visitors. TV Audience-  features three popular cable networks that are watched in more than 48 million households — and dominate the outdoor category.  Outdoor Adventures airs 24/7 and hosts the show Duck Dynasty. Outdoor sportsman also owns the Sportsman Channel and Worlds Fishing Network. Radio- Outdoor Radio Programs

            After consulting with my partner, I altered my photographs to create more engaging graphic aids. The color throughout the pages was altered to follow our branding and monthly editions. The images themselves and the brightness and Opacity was altered to Clearly show text overlayed. New images were implemented, including of the New Pass Grill, Reef Map, Jon Boat, and Kayaking pictures. I was able to take a much clearer, better representing photograph. This layout more effectively distributes the content and engages the reader to continue. 

         After consulting with my partner, I altered my photographs to create more engaging graphic aids. The color throughout the pages was altered to follow our branding and monthly editions. The images themselves and the format was altered to include more engaging images. The top half of page three has an image of the reefs located in the Sarasota, Bay and on the outskirts of the coast. I visited New Pass Grill and was able to take a much clearer, better representing photograph. This layout more effectively distributes the content and engages the reader to continue. The secondary color code was altered to match our monthly editions. On Page three, I included all new pictures to better depict the topic of the article. The brightness and opacity was altered to better show the text overlayed.