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V2 Target Audience Research- Salt Water Magazine

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Owned by father company, BonnierCorp, Salt Water Magazine was founded in 1939 and offers how-to information and advice to those that travel throughout North Americans surrounding waters.

 Through Social Media Pages, Website, and Digital Print, Salt Water gets 1.62M adv. monthly page views. Salt Water collects around 261K monthly unique visitors showing a very strong growth rate. Their social media audience consists of 215K follows. Salt Water also has 47K custom email subscribers on their email list and 60K eNews Subscribers.

 Salt Water Sportsma's audience consists of various skill-levels, brand affinities and purchase intent. Salt Water Sportsman focuses on promoting high-value engagement and purchases within engagement. 

78% Of the Audience are boat owners, providing a strong audience for marine and boat related accessories. Adv. Household income is 181.5K/ Yr. 96% are Male with 4% Female. Adv age is 54yrs old. 64% Fish Offshore, 81% Fish inshore, 66% Fish nearshore. On average go on fishing trips domestically and internationally costing $5,000+

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