V2 Target Audience Research- Salt Water Magazine

Owned by father company, BonnierCorp, Salt Water Magazine was founded in 1939 and offers how-to information and advice to those that travel throughout North Americans surrounding waters.

Through Social Media Pages, Website, and Digital Print, Salt Water gets 1.62M adv. monthly page views. Salt Water collects around 261K monthly unique visitors showing a very strong growth rate. Their social media audience consists of 215K follows. Salt Water also has 47K custom email subscribers on their email list and 60K eNews Subscribers.

Salt Water Sportsma's audience consists of various skill-levels, brand affinities and purchase intent. Salt Water Sportsman focuses on promoting high-value engagement and purchases within engagement.

78% Of the Audience are boat owners, providing a strong audience for marine and boat related accessories. Adv. Household income is 181.5K/ Yr. 96% are Male with 4% Female. Adv age is 54yrs old. 64% Fish Offshore, 81% Fish inshore, 66% Fish nearshore. On average go on fishing trips domestically and internationally costing $5,000+

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Creative Critical Reflection Q4

How Did Your Integrate Technologies - Software, Hardware, and Online? We integrate Social Media Websites such as Youtube, Instagram, and Facebook for brand awareness and content publishing to engage our audience and inform them about our magazine. We also integrate social media marketing such as Facebook Ads to market our magazine to specifically targeted audiences by demographics. This includes age, gender, location, and interests. In addition we will be creating a Shopify Ecommerce Store to allow customers to subscribe to our magazine online. This will also be used in the structure of a sales funnel to primarily collect leads such as email address. We will use these leads to market to customers for lower costs. We use Canva Business Plan to edit our layout and use Adobe Premiere Pro to edit our videos we will be publishing on Social Media.

V3 Target Audience Research- Scuba Diving Sport Diver

Scuba Diving Sport Diver consists of many print magazine categories such as New Diver, Liveaboards, World's Best Diving & Resorts Distribution, Annual Gear Guide, and Scuba Diving. Collectively, Scuba Diving Magazine reaches 268,000 Monthly Unique Views, has a 580K Social Media Audience. Scuba Diving Mag also has 60K emails on their email subscription list. The customers are high value, Netting around 150k annually. Most readers are experienced divers, completing around 690 dives throughout their career. The audience is much more evenly split between genders compared to others. 63% Male 37% Women. 43% Of the audience is looking to acquire certification for diving. This presents a high value market that has engaged shoppers, boat interest, scuba interest, etc.

Creative Critical Reflection Q2

How does your product engage with audiences and how would it be distributed as a real media text? Our magazine engages with a younger audience, focusing on amateur fishing. We will be targeting Social Media and Social Media Marketing for brand awareness. We also primarily focus on the Sarasota area however include articles all over the West Coast of Florida. We will locally produce and distribute our brand across fishing, tackle, and bait shops across Florida. After further scaling of the magazine we will push to spread the magazines into top grocery stores such as Publix. We will also spread digital distributions and teasers on social media pages such as Instagram, Facebook, and Youtube to engage our audience about our magazine.

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