Skip to main content

Brand Distribution

Florida Adventures will feature a Instagram Account and Facebook Page @FloridaAdventures. We will also include a YouTube channel where we will regularly upload content to engage our audience. This will increase our brands perceived reputation and follows the format of many of my researched magazines. These magazines include Outdoor Sportsman, Salt Water Mag, and Scuba Diving Sport Diver. These magazines spread there brand there as many possible medias; Digital, TV, Radio, and Paper.
When First Launch our magazine, we will be distributing engagement through our content to engage the viewer and collect their contact lead through a sales funnel.We will be cold targeting interests through Facebook Ads. We will be focusing on 20 single-interest adsets, each at $5 a day ad spend. Each of these adsets will be targeting different saltwater fishing interests, brands, competitors magazines, Florida Keys, Spear Fishing, Etc.We will also be following our demographic insight from previous research on magazines.

Social Media Profile Picture -

Facebook/ Youtube Cover - 

Comments

  1. SHSMSMarch 25, 2019 at 5:10 AM

    This is marketing, how will you distribute your magazine?

    ReplyDelete

Post a Comment

Popular posts from this blog

V3 Target Audience Research- Scuba Diving Sport Diver

Scuba Diving Sport Diver consists of many print magazine categories such as New Diver, Liveaboards, World's Best Diving & Resorts Distribution, Annual Gear Guide, and Scuba Diving. Collectively, Scuba Diving Magazine reaches 268,000 Monthly Unique Views, has a 580K Social Media Audience. Scuba Diving Mag also has 60K emails on their email subscription list. The customers are high value, Netting around 150k annually. Most readers are experienced divers, completing around 690 dives throughout their career. The audience is much more evenly split between genders compared to others. 63% Male 37% Women. 43% Of the audience is looking to acquire certification for diving. This presents a high value market that has engaged shoppers, boat interest, scuba interest, etc. 
Post a Comment
Read more