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V1 Target Audience Research - Outdoor Sportsman

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Sponsoring Events- "Florida Sportsman Expo" features anglers, boaters and hunters with seminars, demonstrations and exhibits offering fantastic show specials. Florida Sportsman addresses inshore, offshore, surf, pier, and bridge fishing with fly fishing and hunting as secondary interests. Florida sportsman hosts this event in order to have full control over the monetization however, many separate companies with fishing related products sponsor the event. This holds a large audience of engaged shoppers, and fishing interests.

Digital- 49% of audience is (25-44/yrs old). 84% are engaged shoppers online, 59% come to website by search. This identifies new visitors.

TV Audience- features three popular cable networks that are watched in more than 48 million households — and dominate the outdoor category. Outdoor Adventures airs 24/7 and hosts the show Duck Dynasty. Outdoor sportsman also owns the Sportsman Channel and Worlds Fishing Network.

 Radio- Outdoor Radio Programs are heard on 425 stations across America and attract 49M listeners monthly.

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