Creative Critical Reflection Q1

How does your product use or challenge conventions and how does it represent social groups or issues?

Our magazine focuses on a traditional and conventional cover layout to attract our customers however we differ by focusing primarily on Sarasota considering our Magazine is branching out of Sarasota. Our Magazine also differs by focusing more on amateur fishing. This enables us to target a wider range of audience and gain cheaper broad awareness. We represent Sarasota and Florida communities, showing off beautiful snorkeling and diving spots while offering the best fishing spots for locals. This offers locals the opportunity to have an upper edge on other fishermen in the area, increasing the perceived value and potential demand.

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Creative Critical Reflection Q4

How Did Your Integrate Technologies - Software, Hardware, and Online? We integrate Social Media Websites such as Youtube, Instagram, and Facebook for brand awareness and content publishing to engage our audience and inform them about our magazine. We also integrate social media marketing such as Facebook Ads to market our magazine to specifically targeted audiences by demographics. This includes age, gender, location, and interests. In addition we will be creating a Shopify Ecommerce Store to allow customers to subscribe to our magazine online. This will also be used in the structure of a sales funnel to primarily collect leads such as email address. We will use these leads to market to customers for lower costs. We use Canva Business Plan to edit our layout and use Adobe Premiere Pro to edit our videos we will be publishing on Social Media.

V3 Target Audience Research- Scuba Diving Sport Diver

Scuba Diving Sport Diver consists of many print magazine categories such as New Diver, Liveaboards, World's Best Diving & Resorts Distribution, Annual Gear Guide, and Scuba Diving. Collectively, Scuba Diving Magazine reaches 268,000 Monthly Unique Views, has a 580K Social Media Audience. Scuba Diving Mag also has 60K emails on their email subscription list. The customers are high value, Netting around 150k annually. Most readers are experienced divers, completing around 690 dives throughout their career. The audience is much more evenly split between genders compared to others. 63% Male 37% Women. 43% Of the audience is looking to acquire certification for diving. This presents a high value market that has engaged shoppers, boat interest, scuba interest, etc.

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