Skip to main content

Research Magazine 2 - Marlin Magazine

Image result for Marlin (magazine)

Marlin is a print and digital magazine that covers big game fishing around the world; However mostly focusing on Florida Waters due to headquarters being in Winter park, Florida. The distribution in 2014 was 40,236. The magazine cover used BOLD text and white and yellow to distribute the engagement of the reader. The magazine features articles about commercial fishing, Travel and Tournaments, Boats, Offshore fishing gear. and Marine Electronics.  The magazine contains advertisements promoting brands of boats, marine equipment, and fishing gear. The cover features a crystal-clear photograph of a marlin leaping out of the water. The magazine includes images mostly similar to the cover, a clear photograph of a trophy fish being caught and tournament celebrations. The shot is very wide and focused. 

Comments

Popular posts from this blog

Creative Critical Reflection Q4

How Did Your Integrate Technologies - Software, Hardware, and Online?  We integrate Social Media Websites such as Youtube, Instagram, and Facebook for brand awareness and content publishing to engage our audience and inform them about our magazine. We also integrate social media marketing such as Facebook Ads to market our magazine to specifically targeted audiences by demographics. This includes age, gender, location, and interests. In addition we will be creating a Shopify Ecommerce Store to allow customers to subscribe to our magazine online. This will also be used in the structure of a sales funnel to primarily collect leads such as email address. We will use these leads to market to customers for lower costs. We use Canva Business Plan to edit our layout and use Adobe Premiere Pro to edit our videos we will be publishing on Social Media.

Creative Critical Reflection Q2

How does your product engage with audiences and how would it be distributed as a real media text? Our magazine engages with a younger audience, focusing on amateur fishing. We will be targeting Social Media and Social Media Marketing for brand awareness. We also primarily focus on the Sarasota area however include articles all over the West Coast of Florida. We will locally produce and distribute our brand across fishing, tackle, and bait shops across Florida. After further scaling of the magazine we will push to spread the magazines into top grocery stores such as Publix. We will also spread digital distributions and teasers on social media pages such as Instagram, Facebook, and Youtube to engage our audience about our magazine.