Magazine Marketing Plan

Florida Adventures focuses on our branding through our color scheme and logo which creates recognition and awareness of our Magazine Brand.

We will further establish our brand through Social Media pages on Instagram and Facebook which regularly publishes content to engage our readers consistently.

The marketing of our magazine will consist of constructing a Ecommerce website through Shopify to sell our product, on a subscription base, with a sales funnel to primarily collect contacts (leads). We will begin cold targeting through Facebook Ads. We will create 20 different ad sets each spending $5 a day; Targeting different Saltwater Fishing Interests such as, competitors magazines, Florida Keys, Spearfishing, Etc. and Engaged Shoppers testing the demographics below.

We will use insight of interests and demographics from our Target Audience Research to Target the Audience. We will then Horizontally Scale, finding our winning interests.

If results are non-effective, offer promotion for First Month Free during 12 month subscription.

We will then begin re-targeting those who engaged with our advertisement and our list of Contacts. After enough data is collected (50 Purchases) we can scale through Focused Look Alike Audiences.

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Research Magazine 2 - Marlin Magazine

Marlin is a print and digital magazine that covers big game fishing around the world; However mostly focusing on Florida Waters due to headquarters being in Winter park, Florida. The distribution in 2014 was 40,236. The magazine cover used BOLD text and white and yellow to distribute the engagement of the reader. The magazine features articles about commercial fishing, Travel and Tournaments, Boats, Offshore fishing gear. and Marine Electronics. The magazine contains advertisements promoting brands of boats, marine equipment, and fishing gear. The cover features a crystal-clear photograph of a marlin leaping out of the water. The magazine includes images mostly similar to the cover, a clear photograph of a trophy fish being caught and tournament celebrations. The shot is very wide and focused.

V3 Target Audience Research- Scuba Diving Sport Diver

Scuba Diving Sport Diver consists of many print magazine categories such as New Diver, Liveaboards, World's Best Diving & Resorts Distribution, Annual Gear Guide, and Scuba Diving. Collectively, Scuba Diving Magazine reaches 268,000 Monthly Unique Views, has a 580K Social Media Audience. Scuba Diving Mag also has 60K emails on their email subscription list. The customers are high value, Netting around 150k annually. Most readers are experienced divers, completing around 690 dives throughout their career. The audience is much more evenly split between genders compared to others. 63% Male 37% Women. 43% Of the audience is looking to acquire certification for diving. This presents a high value market that has engaged shoppers, boat interest, scuba interest, etc.

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