Research Magazine 5- Florida Sportsman

"Florida Sportsman" is an outdoors magazine about Florida marine fishing that was launched in Stuart, Florida. "Florida Sportsman" features many different categories of articles including Boat Reviews, Cooking Recipes, Inshore, Offshore, and Freshwater Fishing. Florida Sportsman also includes Top Fishing Electronics, Fishing at exotic destinations across the world. "Florida Sportsman" ensures that each page has a 400-500 word article MIN, with detailed, informative articles accompanied by Wide Photographs. The Photographs draw attention from the reader and introduce the topic of the article. The cover is a graphic design of a very large Mangrove Snapper being held out of the water. The Attention of the reader is drawn to the bold text; "NEW REEFS". The magazine includes advertisements that promote Boat Trailers, Marine Hardware, Inshore and Offshore lures, Fishing Line, Hooks, Seasoning and Fishing Clothes. "Florida Sportsman" has a circulation of 78,062 and a new Magazine is published monthly. The monthly total Audiences is 379,047. The Male/Female percentage is 85%/15%.

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Research Magazine 2 - Marlin Magazine

Marlin is a print and digital magazine that covers big game fishing around the world; However mostly focusing on Florida Waters due to headquarters being in Winter park, Florida. The distribution in 2014 was 40,236. The magazine cover used BOLD text and white and yellow to distribute the engagement of the reader. The magazine features articles about commercial fishing, Travel and Tournaments, Boats, Offshore fishing gear. and Marine Electronics. The magazine contains advertisements promoting brands of boats, marine equipment, and fishing gear. The cover features a crystal-clear photograph of a marlin leaping out of the water. The magazine includes images mostly similar to the cover, a clear photograph of a trophy fish being caught and tournament celebrations. The shot is very wide and focused.

V3 Target Audience Research- Scuba Diving Sport Diver

Scuba Diving Sport Diver consists of many print magazine categories such as New Diver, Liveaboards, World's Best Diving & Resorts Distribution, Annual Gear Guide, and Scuba Diving. Collectively, Scuba Diving Magazine reaches 268,000 Monthly Unique Views, has a 580K Social Media Audience. Scuba Diving Mag also has 60K emails on their email subscription list. The customers are high value, Netting around 150k annually. Most readers are experienced divers, completing around 690 dives throughout their career. The audience is much more evenly split between genders compared to others. 63% Male 37% Women. 43% Of the audience is looking to acquire certification for diving. This presents a high value market that has engaged shoppers, boat interest, scuba interest, etc.

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