Research Magazine 3 - Salt Water Sportsman

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"Salt Water Sportsman" is an outdoors magazine about recreational marine fishing throughout the world. Created by Bonnier Corporation, Originally published in Boston, Massachusetts in 1939 in Winter Park, Florida. "Salt Water Sportsman" features many different categories of articles including Fishing Boat Buying Guides, Boating Safety, 2018 Marine Electronics Guide, Fly fishing, Holiday Gift Guides, and How To Guides. "Salt Water Fishing" ensures that each page is very simple, attention grabbing photographs that encourages the reader to continue being engaged. The layout is clean and modern. We could create a more beneficial Sport Fishing Magazine for the reader by incorporating topics such as the best bait sports near or in Sarasota. The cover is a full detailed image of a mullet being held by hand off the side of the boat. The Attention of the reader is drawn to the bold and italicized, tilted text. The attention of the reader is spread throughout by the Yellow, Black, and White text. The magazine includes advertisements that promote Yeti, Fishing rod and reels, marine electronics, fly fishing gear, and Fishing Clothes. The total circulation as of Dec 2012, was 137,086.

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Research Magazine 2 - Marlin Magazine

Marlin is a print and digital magazine that covers big game fishing around the world; However mostly focusing on Florida Waters due to headquarters being in Winter park, Florida. The distribution in 2014 was 40,236. The magazine cover used BOLD text and white and yellow to distribute the engagement of the reader. The magazine features articles about commercial fishing, Travel and Tournaments, Boats, Offshore fishing gear. and Marine Electronics. The magazine contains advertisements promoting brands of boats, marine equipment, and fishing gear. The cover features a crystal-clear photograph of a marlin leaping out of the water. The magazine includes images mostly similar to the cover, a clear photograph of a trophy fish being caught and tournament celebrations. The shot is very wide and focused.

V3 Target Audience Research- Scuba Diving Sport Diver

Scuba Diving Sport Diver consists of many print magazine categories such as New Diver, Liveaboards, World's Best Diving & Resorts Distribution, Annual Gear Guide, and Scuba Diving. Collectively, Scuba Diving Magazine reaches 268,000 Monthly Unique Views, has a 580K Social Media Audience. Scuba Diving Mag also has 60K emails on their email subscription list. The customers are high value, Netting around 150k annually. Most readers are experienced divers, completing around 690 dives throughout their career. The audience is much more evenly split between genders compared to others. 63% Male 37% Women. 43% Of the audience is looking to acquire certification for diving. This presents a high value market that has engaged shoppers, boat interest, scuba interest, etc.

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