Print Journalism, such as Magazines, is very ahead in the physiological aspects of their audience. This allows Authors to organize Text Content, Pictures, and Advertisements in an engaging way that spreads the delivery of the content equally, which I am interested in. Being an Online Marketer myself, I have background knowledge about advertisements and the organization of content. This would give me an advantage over others when spreading engagement throughout the content to make the reader continue to read. Magazine content typically incorporates personal interviews and stories with well-known characters, which would be my largest challenge with the Magazine. Finding and scheduling a meeting with someone of interest usually will require a large financial backing. However, this content can be replaced with product reviews, How-to's, and engaging articles regarding trending subjects.
Scuba Diving Sport Diver consists of many print magazine categories such as New Diver, Liveaboards, World's Best Diving & Resorts Distribution, Annual Gear Guide, and Scuba Diving. Collectively, Scuba Diving Magazine reaches 268,000 Monthly Unique Views, has a 580K Social Media Audience. Scuba Diving Mag also has 60K emails on their email subscription list. The customers are high value, Netting around 150k annually. Most readers are experienced divers, completing around 690 dives throughout their career. The audience is much more evenly split between genders compared to others. 63% Male 37% Women. 43% Of the audience is looking to acquire certification for diving. This presents a high value market that has engaged shoppers, boat interest, scuba interest, etc.
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