Ben Kronebergers Blog

How Did Your Integrate Technologies - Software, Hardware, and Online?  We integrate Social Media Websites such as Youtube, Instagram, and Facebook for brand awareness and content publishing to engage our audience and inform them about our magazine. We also integrate social media marketing such as Facebook Ads to market our magazine to specifically targeted audiences by demographics. This includes age, gender, location, and interests. In addition we will be creating a Shopify Ecommerce Store to allow customers to subscribe to our magazine online. This will also be used in the structure of a sales funnel to primarily collect leads such as email address. We will use these leads to market to customers for lower costs. We use Canva Business Plan to edit our layout and use Adobe Premiere Pro to edit our videos we will be publishing on Social Media.

How Did Your Production Skills Develop Throughout this project? As my magazine was being developed, I began to immerse myself within many conventional magazine designs. We decided to incorporate many features from top fishing magazines such as Florida Sportsman and Sportsman Fishing Magazine. We felt that these conventional magazines heavily targeted expert fishing and commercial or professional sport fishing rather than amateur fishing. Amature fishing most likely is a much larger audience and allows us to market and distribute to more people for less. Coming from having previous experience with social media marketing, my interest to promote the magazine through social media marketing has not declined however expanded to further market through other conventional methods of distribution. 

How does your product engage with audiences and how would it be distributed as a real media text? Our magazine engages with a younger audience, focusing on amateur fishing. We will be targeting Social Media and Social Media Marketing for brand awareness. We also primarily focus on the Sarasota area however include articles all over the West Coast of Florida. We will locally produce and distribute our brand across fishing, tackle, and bait shops across Florida. After further scaling of the magazine we will push to spread the magazines into top grocery stores such as Publix. We will also spread digital distributions and teasers on social media pages such as Instagram, Facebook, and Youtube to engage our audience about our magazine. 

How does your product use or challenge conventions and how does it represent social groups or issues? Our magazine focuses on a traditional and conventional cover layout to attract our customers however we differ by focusing primarily on Sarasota considering our Magazine is branching out of Sarasota. Our Magazine also differs by focusing more on amateur fishing. This enables us to target a wider range of audience and gain cheaper broad awareness. We represent Sarasota and Florida communities, showing off beautiful snorkeling and diving spots while offering the best fishing spots for locals. This offers locals the opportunity to have an upper edge on other fishermen in the area, increasing the perceived value and potential demand.

This will be the first post we publish on Florida Adventures, Taken in Sarasota, Fl, It shows a few dozen fish feeding on a Fish light. We will be publishing this on Instagram and Facebook.

Florida Adventures will feature a Instagram Account and Facebook Page @FloridaAdventures. We will also include a YouTube channel where we will regularly upload content to engage our audience. This will increase our brands perceived reputation and follows the format of many of my researched magazines. These magazines include Outdoor Sportsman, Salt Water Mag, and Scuba Diving Sport Diver. These magazines spread there brand there as many possible medias; Digital, TV, Radio, and Paper. When First Launch our magazine, we will be distributing engagement through our content to engage the viewer and collect their contact lead through a sales funnel. We will be cold targeting interests through Facebook Ads. We will be focusing on 20 single-interest adsets, each at $5 a day ad spend. Each of these adsets will be targeting different saltwater fishing interests, brands, competitors magazines, Florida Keys, Spear Fishing, Etc. We will also be following our demographic insight from previous resea