How does your product use or challenge conventions and how does it represent social groups or issues? Our magazine focuses on a traditional and conventional cover layout to attract our customers however we differ by focusing primarily on Sarasota considering our Magazine is branching out of Sarasota. Our Magazine also differs by focusing more on amateur fishing. This enables us to target a wider range of audience and gain cheaper broad awareness. We represent Sarasota and Florida communities, showing off beautiful snorkeling and diving spots while offering the best fishing spots for locals. This offers locals the opportunity to have an upper edge on other fishermen in the area, increasing the perceived value and potential demand.