Ben Kronebergers Blog

After consulting with my partner, I altered my secondary color code to match throughout monthly editions. The images themselves and the format was altered to include more engaging images. The top half page has three images featuring Kayak Fishing, Mangrove Snappers, and a 22" Black Drum. This layout more effectively distributes the content and engages the reader to continue. The secondary color code was altered to match our monthly editions.

Remove The Bar Code On Cover Page (Unrealistic) Color Scheme on the second two pages does not follow the color scheme that is on the first two pages (Yellow / Orange)  Consistent Text font throughout pages. (Bolding/Italics)

Florida Adventures focuses on our branding through our color scheme and logo which creates recognition and awareness of our Magazine Brand.  We will further establish our brand through Social Media pages on Instagram and Facebook which regularly publishes content to engage our readers consistently.  The marketing of our magazine will consist of constructing a Ecommerce website through Shopify to sell our product, on a subscription base, with a sales funnel to primarily collect contacts (leads). We will begin cold targeting through Facebook Ads. We will create 20 different ad sets each spending $5 a day; Targeting different Saltwater Fishing Interests such as, competitors magazines, Florida Keys, Spearfishing, Etc. and Engaged Shoppers testing the demographics below.  We will use insight of interests and demographics from our Target Audience Research to Target the Audience. We will then Horizontally Scale, finding our winning interests. If results are non-effective, offe

After consulting with my partner, we decided to include a New logo layout to feature on the cover, lowering the fish icon to better fill the page . The font used was made consistent throughout the cover and the subheading above the logo was re-formatted. The background image was brightened and the text opacity was lowered. Sub Heading included, letting readers know this is a monthly edition magazine. We also removed the bar code, allowing for a more realistic design for publishing use.

This is a pictured taken in October 2018 of myself holding a 23" Black Drum Caught Off Shell Beach on Siesta Key, Florida out of a Kayak. This Picture was taken by Myself in a kayak, Fishing underneath Twin Bridges in Sarasota, Fl. The fish I have caught are mostly mangrove snappers with a few grunts.  This picture was taken by me and is a few dozen fish, mostly snook, looking for prey on a dock light. This was taken near the Marina Jacks area in Sarasota. 

Our magazine follows and utilizes  many key features from Top Fishing Magazines like Florida Sportsman, Sport Fishing Mag, and Salt Water Sportsman. We took inspiration from these magazines. Florida Adventures lures readers by featuring articles on familiar topics;  such as diving on the Florida Keys. We then transit ion to articles about Sarasota to interest them to continue reading. This engages readers throughout the magazine. Branding of logo and color correlation throughout. Target Audience would be Fishing and Florida.