I decided to funnel the reader into the magazine by showing them our engaging cover of a trophy Tarpon and then showing off our top articles. The color scheme of the magazine is warm tangerine yellow, white, and black. This article is key to target Sarasota Readers by engaging them on a topic of their own city such as Artificial Reefs. Each Page is complemented with stunning images to continue to engage the reader throughout.
Scuba Diving Sport Diver consists of many print magazine categories such as New Diver, Liveaboards, World's Best Diving & Resorts Distribution, Annual Gear Guide, and Scuba Diving. Collectively, Scuba Diving Magazine reaches 268,000 Monthly Unique Views, has a 580K Social Media Audience. Scuba Diving Mag also has 60K emails on their email subscription list. The customers are high value, Netting around 150k annually. Most readers are experienced divers, completing around 690 dives throughout their career. The audience is much more evenly split between genders compared to others. 63% Male 37% Women. 43% Of the audience is looking to acquire certification for diving. This presents a high value market that has engaged shoppers, boat interest, scuba interest, etc.
Still need posts for scouting locations and photo shoots
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