Ben Kronebergers Blog

I decided to funnel the reader into the magazine by showing them our engaging cover of a trophy Tarpon and then showing off our top articles. The color scheme of the magazine is warm tangerine yellow, white, and black. This article is key to target Sarasota Readers by engaging them on a topic of their own city such as Artificial Reefs. Each Page is complemented with stunning images to continue to engage the reader throughout.

In Florida Adventures, We feature Hot Spot Fishing Maps that tell you exactly where the fish currently are. We Let you know where the best places are to eat on the water, the best bait shops and tackle stores. We include ads for Major brand companies such as Yeti, Yozuri Fishing Lures, Boston Whaler Boats, Power Pole, and More. Articles including Jetski Fishing, Boat Reviews, Scuba Stories, Offshore and Inshore fishing, and product / app reviews such as Deeper Pro and the 2018 Boston Whaler 410. We also show off the latest fishing news such as the best of ICAST 2018. I arranged the articles to funnel the reader into getting more and more engaged as they continue to read. We use engaging articles such as Jetski Fishing and Updated Fishing Hot Spots to Excite the about our magazine.

The table of contents features a text coloration change, from the cover page, by using yellow as dominant color and black as an accent color. This distributes the engagement of the reader and draws their attention to the page numbers to urge them to continue reading further. The pages listed will be sections such as "Boating Equipment", "Fishing Gear", "Fishing Stories and Catches". The page will feature two pictures;  A picture of a grouper on the left side, and a "Exclusive Fishing Hot Spot Map" on the bottom. The text used was mostly Open Sans Extra Bold Italic.

The title we had chosen, was Florida adventures from a brainstorming session. While we were in deep thought, we decided when we go fishing, or boating, its an adventure. Since we live in  Florida we decided to call it Florida adventures, as the magazine covers activities and adventures in Florida. After many hours of looking at other magazines, we decided to follow a Bold Italic layout with black, white, and yellow text to distribute the engagement of the reader.