Magazine Marketing Plan

Florida Adventures focuses on our branding through our color scheme and logo which creates recognition and awareness of our Magazine Brand. 

We will further establish our brand through Social Media pages on Instagram and Facebook which regularly publishes content to engage our readers consistently. 

The marketing of our magazine will consist of constructing a Ecommerce website through Shopify to sell our product, on a subscription base, with a sales funnel to primarily collect contacts (leads). We will begin cold targeting through Facebook Ads. We will create 20 different ad sets each spending $5 a day; Targeting different Saltwater Fishing Interests such as, competitors magazines, Florida Keys, Spearfishing, Etc. and Engaged Shoppers testing the demographics below. 

We will use insight of interests and demographics from our Target Audience Research to Target the Audience. We will then Horizontally Scale, finding our winning interests.

If results are non-effective, offer promotion for First Month Free during 12 month subscription.

We will then begin re-targeting those who engaged with our advertisement and our list of Contacts. After enough data is collected (50 Purchases) we can scale through Focused Look Alike Audiences.